Clay

The Data Foundation for Any GTM Workflow

Help your operations team power personalized outreach campaigns — with no manual effort.

TRUSTED BY 100,000 LEADING GTM TEAMS:

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Consolidate your enrichment tools for better data quality at lower costs

Our marketplace of 75+ integrations and our AI research agent can drastically improve your data foundation—and cut the time SDRs spend on manual work.

Fill your CRM with deep, clean customer research

Get deep research on any customer, from contact information, firmographics, or any custom research query. Then, use it to craft the perfect outreach.

Contact information

Contact information

Search dozens of providers at once to get the best coverage on work email, mobile numbers, and more.

Flexibility for any campaign

Program our core components (account/lead lists, data enrichment, and messaging) into end-to-end campaigns for any outreach use case.

Best data coverage

Clay consolidates 75+ major enrichment tools into one credit-based marketplace. Our waterfall enrichment feature helps you query multiple tools at once to get the data you need.

One data cleanroom

Use Clay to access any enrichment tool and integrate with your CRM and email sending tool. Never deal with multiple contracts or points of security risk again.

Powerful AI research agent

Automate complex, creative, and manual GTM research with our AI research agent—and generate a list of domains and full profiles for each.

Program our components for any outreach use case

Once your data is solid, use it with our AI message writer to help generate personalized copy for any campaign: inbound, outbound, expansion, retention.

Enrich & filter your inbound leads to reach the best prospects

When you have thousands of inbound leads, you need to quickly prioritize the best fits for your team. Enrich leads with contact info, firmographics, and more — then use AI to draft the perfect outreach. Get to your leads faster.

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Inbound
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Automate prospecting and data enrichment—without leaving Salesforce

Grow pipeline faster by helping sellers find, enrich, and draft messages to any contact on-demand—without ever leaving Salesforce.

Clay in your team

We are the backend data enrichment and orchestration layer that sets up your sales team for success.

Clay integration diagram

What our customers say about us...

“Clay is a game changer for marketing, data, and operations. We have tripled our enrichment rate with Clay's combination of data providers vs. our previous solution. We're using the best aggregate results across a waterfall of data sources, and implementing complex workflow logic even beyond enrichment—of course powered by AI. Clay makes it easy to use AI for GTM initiatives, unlocking new workflows that were infeasible before.”

AW

Adam Wall

Head of Sales Operations, Anthropic

ANTHROPIC
“Clay is a game changer for marketing, data, and operations. We have tripled our enrichment rate with Clay's combination of data providers vs. our previous solution. We're using the best aggregate results across a waterfall of data sources, and implementing complex workflow logic even beyond enrichment—of course powered by AI. Clay makes it easy to use AI for GTM initiatives, unlocking new workflows that were infeasible before.”

AW

Adam Wall

Head of Sales Operations, Anthropic

ANTHROPIC
“Clay is a game changer for marketing, data, and operations. We have tripled our enrichment rate with Clay's combination of data providers vs. our previous solution. We're using the best aggregate results across a waterfall of data sources, and implementing complex workflow logic even beyond enrichment—of course powered by AI. Clay makes it easy to use AI for GTM initiatives, unlocking new workflows that were infeasible before.”

AW

Adam Wall

Head of Sales Operations, Anthropic

ANTHROPIC
“Clay is a game changer for marketing, data, and operations. We have tripled our enrichment rate with Clay's combination of data providers vs. our previous solution. We're using the best aggregate results across a waterfall of data sources, and implementing complex workflow logic even beyond enrichment—of course powered by AI. Clay makes it easy to use AI for GTM initiatives, unlocking new workflows that were infeasible before.”

AW

Adam Wall

Head of Sales Operations, Anthropic

ANTHROPIC
“Clay is a game changer for marketing, data, and operations. We have tripled our enrichment rate with Clay's combination of data providers vs. our previous solution. We're using the best aggregate results across a waterfall of data sources, and implementing complex workflow logic even beyond enrichment—of course powered by AI. Clay makes it easy to use AI for GTM initiatives, unlocking new workflows that were infeasible before.”

AW

Adam Wall

Head of Sales Operations, Anthropic

ANTHROPIC

Learn with our resources

Check out Clay University, read our GTM blog, or try out our top templates to transform your growth ideas into outreach in minutes.

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Integrations

Browse through all the integrations you can connect to Clay in seconds and discover what you can do!

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Integrations

Browse through all the integrations you can connect to Clay in seconds and discover what you can do!

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Integrations

Browse through all the integrations you can connect to Clay in seconds and discover what you can do!

ABCDE

Integrations

Browse through all the integrations you can connect to Clay in seconds and discover what you can do!

ABCDE

Integrations

Browse through all the integrations you can connect to Clay in seconds and discover what you can do!